We believe a YouTube channel should never be a passive media property a brand just settles for. Done right, it's an active strategic asset built around your launches, your messaging, and the moments you need to land all year long.
The craft is translation: taking what a brand needs to say and turning it into formats and series people genuinely want to watch. It's the difference between building a compounding audience you own versus being forced to pay for views because they were never going to show up by themselves.

Co-CEO, Co-Founder

Co-CEO, Co-Founder

Head of Talent, Co-Founder

Partner

Head of Production

Head of Creative

Head of Post Production

Head of Client Accounts

Head of Creator, Experiential Marketing
We came to Los Angeles over a decade ago to work on YouTube.
Since then, we’ve had the privilege of building some of the biggest creator channels in the world, and learning what makes people choose to watch.
What we’ve learned is that YouTube isn’t just another place to post content. It’s become the most important entertainment platform in the world. And we believe brands are standing in front of the same opportunity creators had a decade ago: the chance to build audiences of their own.
For years, the best creators have built channels people come back to every week. We think brand channels should look and feel the same way. Not like ads. Not like campaigns. Like real destinations people actually want to watch.
That’s why we started Loud.
We think brand channels deserve better. So we’re bringing the standards that shaped YouTube’s biggest channels to the world’s most iconic brands.
Jesse, Justin & Stro
Jesse Dueck
Co-CEO, Co-Founder
Justin Dueck
Co-CEO, Co-Founder
Stro Galang To
Head of Talent, Co-Founder