We’re building a community of the best YouTube directors.

Loud60 is a creative competition presented by Loud celebrating the next generation of great YouTube directors.

Who Can Enter

Open to US residents aged 18 or older. You must be the director of the video you submit. No purchase necessary.

How to Enter

Submit a YouTube video published between November 2, 2026, and January 1, 2027.

Your video can be made for yourself, a creator, or a brand. It doesn’t need to be created specifically for Loud60.

Multiple submissions are welcome. Entries must be received by January 1, 2027, at 11:59 PM Pacific Time.

The Prompt

Make us care about something we normally wouldn’t.

How We’ll Judge

A panel of judges selected by Loud will evaluate submissions based on:

• Creativity and originality
• Storytelling and ability to hold attention
• Directing and creative execution
• How effectively the video fulfills the prompt

One grand prize winner will be selected based on these criteria. This is a skill-based competition, not a random drawing. Judges’ decisions are final, subject to applicable law.

The Prize

One winner will receive:

• $10,000 USD
• $1,500 in Lighthouse production credits
• A trip to Cannes Lions 2027, including round-trip airfare, hotel accommodations, and access to Loud’s full slate of special events at Cannes Lions.

Travel arrangements will be coordinated by Loud. Official Cannes Lions festival accreditation is not included.

Prizes are non-transferable, and the winner is responsible for applicable taxes.

Finalists & Winner

Selected finalists will be featured at Lighthouse screenings in Los Angeles and New York in early 2027. The winner will be announced at these events.

A Few Other Things

Participants retain ownership of their work. By entering, you confirm that you directed the submitted video.

Loud reserves the right to disqualify entries that violate these rules or contain fraudulent information, and to modify or cancel the competition if circumstances beyond its reasonable control prevent it from proceeding as planned, subject to applicable law.

Personal information collected will be used to administer the competition and communicate with participants, in accordance with applicable privacy laws and Loud’s privacy policy.